Covid is causing casualties and continues to wreak havoc. We cannot deny that we feel like a fish out of water with the pandemic. But it also revealed the changes in consumer behavior that are shaping the future of marketing. We would either turn into a fish that can live on land without giving up the struggle, or we would await our inevitable end. The way this process works for us is related to how well we adapt to the new order, the rules, how open we are to innovations, and how we personalize the experiences of others. We don’t live long enough to live and learn every single experience in life. When we move forward by learning from the experiences of others, we not only save time, but also prevent us from getting worn out. An example of this is the change of familiar, widely accepted definitions for the better because the digital environment has ceased to be a platform used only for making sales. It has now begun to be defined as a channel that enables loyalty-enhancing, transformative and user-first experiences. In the purchases we wanted to make using our five senses, the comments that people shared their experiences began to shape our purchasing decision. Thus; “People’s experiences are your experiences!” perception is created. Personal decision-making mechanisms of customers have developed in the light of the collective consciousness.
Embracing new experiences and giving new opportunities a chance are the factors that accelerate evolution on this path. Yes, our old routines have disappeared with the pandemic, but we have learned how to use the time spent at home efficiently. We started to accept and even support creative ideas that were previously fancy and utopic. It is an example of the acceleration of the e-commerce and digital production process. Thanks to augmented reality experiences that bring the online world and the real world together; Everyone from seven to seventy started to use social media, advertisements, and virtual shopping channels more effectively and consciously. The increase in users was possible with the markets that could keep up with this new order. We stopped going to the market and started bringing the market home, just as we stopped “going to work” and started “bringing work into our lives”. Manufacturers who developed themselves and adapted to the new process were able to move their markets to certain places. It is a known fact that active production and consumption habits and sustainability can only be achieved by accepting and supporting them. As a result, a professional and personal dimension has been skipped, both as a consumer and as a producer. Ideas that are creative and open to development have turned from soft data into a reality that can be felt and experienced comprehensively. The sustainability of this reality will be possible if we internalize the distinction “before Covid, after Covid”, and we must believe that then disaster will turn into opportunity.