Your voice is muted with just one click in radio ads. If the advertisement is not interesting enough and the listener is not impressed at the first entrance, the person will immediately seek good music on other channels. No matter how much effort you put into it, you are at the mercy of the audience at that moment. Although it is difficult to write an interesting and easy-to-listen text, the effect will be great when you write a good text. You have to be impressive because you are in between the audience and their music. When your text is memorable, simple and understandable, along with the voiceover you choose, it will play an important role in efficiency. It is important to use sound effects that emphasize the sector, and to capture naturalness in dialogues as in daily life. Otherwise, it will be easily understood by the audience that the dialogues are read from paper. Also, in the dialogues between two people, time runs smoothly if one person speaks their thoughts and the other approves or contributes with short words. Ensuring this naturalness will be an important detail. The things we perceive visually may be more permanent. However, being memorable in this completely auditory type of advertisement will be the hardest part of the job.
It is very important to use the correct expression in your advertisement. Humor is often the most preferred approach but it is not true that humor should always be used in every radio commercial. You can be effective and attractive without it. There may be other approaches than humor. While displaying a more friendly and approachable image to the audience thanks to humor, you can create a brand image that will look stylish in the brand with a completely new approach. Briefly, you don’t have to be funny, but you have to be interesting.
The first five seconds in radio commercials is the most important time to keep the radio audiencer on the channel. Be interesting and understandable and keep everything simple. Let the audience stay with you. We’ll continue to be interesting for you so you can stay in the Idea Funnel permanently. 😉