Performance-oriented video campaigns have a structure that drives users. These are video formats that allow the user to interact directly with products or services. These actions can include site visits or shopping. When it comes to action, conversion and real-time awareness, performance-oriented videos are the right choice for us. It is necessary to determine the goal of our campaign before making this video that we will get a performance from sales, site traffic or reach potential customers.
Another group that needs to be taken into account after the primary target is determined is the “undecided” ones. The “undecided” are often those who wait to be persuaded. If our product is rich enough in terms of benefit, this target audience will lead us to a quick result. In this case, we should ask ourselves some questions like “Is there the right offer?” or “Does this offer really sound convincing to us?” We cannot make anyone believe in a campaign that we cannot even convince ourselves of. Because persuasion is better than power, we must first strive for the customer’s positive feelings about the product or service. Moreover, if we do the right observation and set the right strategy, persuasion becomes a powerful way of influencing anyway. Also, testing can be done on the target audience with a small budget. In this way, their thoughts and reactions can be analyzed. In the light of the resulting data, we might try to advance the video quickly or edit it if there are places that need to be edited, or at least try to make the offer more attractive. By doing all these, we can open our doors to success.